Privacy policy for our social media channels

Data processing via social networks

We – Peiner Träger GmbH – maintain publicly accessible profiles in various social networks. The individual social networks we use are listed below.

Social networks such as Facebook, Instagram, etc. generally have the ability to comprehensively analyze your user behavior when you visit their websites or sites with integrated social media content (e.g. like buttons or banner advertisements). Visiting our social media presences will trigger a number of processes which are relevant to data privacy. In detail:

When you log in to your social media account and visit us on this social media platform, the operator of this social media portal has the ability to associate this visit with your user account. However your personal data can also under certain circumstances be detected even if you are not logged in or do not possess an account with the social media portal in question. In such cases these data can be acquired for example via cookies which are stored on your terminal device, or by acquiring your IP address.

With the aid of data acquired in this way, the social media portal operator can create user profiles in which your preferences and interests are stored. In this way, advertising tailored to your interests can be displayed to you both within and outside of the respective social media presence. If you have an account with the social network in question, advertisements tailored to your interests can be displayed on all devices to which you are or have been logged in.

Please also note that we are unable to replicate all data processing activities on social media portals. Dependent on the provider, it may be that other processes are performed by social media portal operators. For details please refer to the terms of use and data privacy policies of the respective social media portals.

Facebook

We are jointly responsible for our Facebook presence (Art. 26 GDPR) in conjunction with Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. In line with this, we have concluded an agreement with Facebook regarding our shared responsibility for the processing of data. You can view the agreement via the following link:

https://www.facebook.com/legal/terms/page_controller_addendum

In accordance with this agreement, Facebook undertakes responsibilities to inform data subjects, to ensure data security, and to report infringements of data privacy. Pursuant to this agreement, Facebook is the first point of contact when exercising data subject rights. As the provider of the social network, Facebook is the only party able to access the required information, implement any necessary measures, and provide you with information. Nevertheless, should you require our support, you can also contact us. You can find our contact information at the end of this data privacy statement.

You can change your own ad settings in your user account. To do so, click on the following link and log in:

https://www.facebook.com/settings?tab=ads

For further details, please consult the Facebook Data Policy:

https://www.facebook.com/about/privacy/

Insights und Cookies

In maintaining our Facebook presence, we use Facebook’s Insights function to obtain anonymized statistical data concerning visits to our Facebook presence. You can find information regarding Insights and Facebook pages in Facebook’s Data Policy.

Facebook also uses cookies and other data collection technologies to collect data on visits to our Facebook pages and other Facebook pages. Facebook’s Cookie Policy contains more detailed information regarding the use of cookies.

Purposes of processing

The information generated by Insights informs us of the typical profile and behavior of visitors to our Facebook presence and therefore enables us to tailor our content to your interests. The Page Insights are exclusively provided to us in aggregated and anonymized form. We have no access to the personal data used to create Page Insights.

In addition, we use our Facebook presence to exchange views with interested Facebook users. In this context, we may in some circumstances receive further information, e.g. on the basis of user comments, private messages or because you follow us or share our content. We process this data exclusively to communicate and interact with you.

Legal basis

We operate this Facebook presence in order to present ourselves to interested parties and to communicate with them. The processing of personal data is therefore conducted on the basis of Art. 6 para. 1 lit. f) GDPR in pursuit of our legitimate interests.

 

Disclosure of data

As the circumstances may require, some of the collected data may be processed outside the European Union by Facebook Inc., which is based in the USA. Facebook Inc. is certified under the US-EU Privacy Shield data privacy agreement and is therefore committed to complying with European data privacy regulations.

Salzgitter AG does not disclose any personal data that we receive via our Facebook presence.

Data subject rights

All data subjects have a right of access in accordance with Art. 15 GDPR. If we process your personal data, you have the right to rectification in accordance with Art. 16 GDPR, the right to erasure in accordance with Art. 17 GDPR, the right to restriction of processing in accordance with Art. 18 GDPR, the right to object pursuant to Art. 21 GDPR and the right to data portability pursuant to Art. 20 GDPR. Restrictions to the right of access and the right to erasure apply pursuant to Sections 34 and 35 of the German Federal Data Protection Act (BDSG). Furthermore, data subjects have the right to lodge a complaint with a supervisory authority (Art. 77 GDPR in conjunction with Section 19 BDSG).

If you have consented to the processing of your personal data, you can also revoke this consent at any time by the same method you first provided it. Revoking your consent does not affect the legality of the processing performed on the basis of your previously issued consent.

According to our agreement with Facebook, Facebook is the first point of contact when exercising data subject rights. As the provider of the social network, Facebook is the only party with direct access to the required information. Moreover, Facebook is in a position to take any necessary measures directly and to provide information. Nevertheless, should you require our support, you can also contact us.

Methods of raising an objection

You have the right to object at any time to the processing of data relating to your person performed on the basis of Art. 6 para.1 e) GDPR (data processing in the public interest) and Art. 6 para.1 f) of the GDPR (data processing for the purposes of legitimate interests) for reasons relating to your particular situation.

In the ad preferences settings on Facebook, you can influence the extent to which your behavior is recorded during your visit to our Facebook presence. You can also influence how Facebook processes your data via your Facebook settings or using the relevant form to submit an objection.

Other presences on social networks

Instagram

We have an Instagram profile. The provider is Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. For details of how your personal data are processed, please refer to the Instagram privacy policy:

https://help.instagram.com/519522125107875

LinkedIn

We have a LinkedIn profile. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn is certified in accordance with the EU-US Privacy Shield. LinkedIn uses advertising cookies.

If you would like to deactivate LinkedIn advertising cookies, please use the following link:

https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

For details of how your personal data are processed, please refer to the LinkedIn privacy policy:

https://www.linkedin.com/legal/privacy-policy

Twitter

We use the short messaging service Twitter. The provider is Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. Twitter is certified in accordance with the EU-US Privacy Shield.

You may adjust your Twitter data privacy settings independently via your user account. To do so, click on this link and log in:

https://twitter.com/personalization

For further details please refer to the Twitter privacy policy:

https://twitter.com/de/privacy

XING

We have a XING profile. The provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany. For details of how your personal data are processed, please refer to the XING privacy policy:

https://privacy.xing.com/de/datenschutzerklaerung

YouTube

We have a YouTube profile. The provider is YouTube LLC., 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube is certified in accordance with the EU-US Privacy Shield.

You can set your advertising preferences independently via your user account. To do so, click on this link and log in:

https://adssettings.google.com/authenticated

For further details please refer to the YouTube privacy policy:

https://policies.google.com/privacy

Google

We have a Google profile. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google is certified in accordance with the EU-US Privacy Shield.

You can set your advertising preferences independently via your user account. To do so, click on this link and log in:

https://adssettings.google.com/authenticated

For further details please refer to the Google privacy policy:

https://policies.google.com/privacy